Peter Whitehouse on the myth of Alzheimer's

I'm listening to Ginger Campbell's podcast interview with Peter Whitehouse just now. I'm liking it.
He ties in a lot of topics that have been tossing around on the waves lately - the power of narrative, re-framing a story to make it less devastating/more useful, how diagnoses are merely medical frames around stories.. how some frames are more solid than other frames. He is a neuro researcher who takes a long close look at brain aging and has decided that the diagnosis "Alzheimer's" needs a bit of retooling.

The Myth of Alzheimer's blog